Developing a winning marketing strategy
A marketing plan is not successful if it does not help you to convert customers. Your marketing plan should guide …
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5 best kept pricing secrets for the Nigerian market
The Extended Marketing Mix by Booms & Bitner, which was an improvement on McCarthy’s 1960 foundation model on marketing, details …
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Attitude is everything, Stay positive – Here’s why
Keith Harrell in his book ‘Attitude is everything’, threw light on the importance of a worthy attitude. Jeff Keller also …
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How to Choose a Name for your Business
In our wealth of experience around budding entrepreneurs, one of the major hindrances that weigh a lot of entrepreneurs down …
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4 steps to developing your career plan
Quite a number of people get into employment without a career plan or goal and end up floating around for …
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Writing a business plan
When starting a business, one key document needed as a guide is the business plan. It is a document …
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