Google Analytics involves a structured approach to analyzing, tracking, and optimizing your digital
marketing or advertising campaigns to enable you monitor and maximize your ad campaign success on
the Google network.
This Google Analytics Training course emphasizes campaign monitoring, budget control, content
optimization and analysis as critical tools for achieving your business’ set advertising objectives. Here
you will learn how marketers use analytic tools to engage the right target groups, and set ad budgets;
while ensuring that your campaigns are greatly optimized to give your target audience a very seamless
web experience. Take this Web Analytics course and watch your business gain better visibility online.